London-based photographer Horst A. Friedrichs shoots images for advertising and editorial campaigns. As one of the most popular trend-spotting photographers, he blends classic and modern styles. His images are created in a reportage style, capturing natural moments on location or in the studio. In 2008, he received the prestigious Lead Award for Best Documentary Photography of the Year. He has published a number of books, including the best-selling I’m One: 21st Century Mods , Or Glory – 21st Century Rockers, Cycle Style, Drive Style, Pride & Glory – The Art of The Rockers’ Jacket, Denim Style, Best Of British and his latest book Coffee Style. Horst Friedrichs’ work has appeared in numerous international publications, including The New York Times, The Sunday Times Magazine, GQ Germany, Jocks & Nerds Magazine and Rolling Stone Magazine.
His unpublished photos of PRIDE & GLORY are printed in BRUMMM #03